Following the launch of Amazon Fresh one-hour grocery deliveries in the UK, Britain’s largest supermarket chain, Tesco, has hit back with a same day click and collect service available at 320 stores and other outlets nationwide.
Shoppers will pay around £2 for a two-hour collection slot and can choose either a 4pm to 6pm collection or 6pm to 8pm time. In all around 90% of Tesco’s click-and-collect grocer locations will offer the new same-day service.
Tesco is launching a TV advertising campaign to publicise the launch of its same day click and collect service.
The company say the new service offers: ‘All the benefits of shopping online with the added convenience of picking your groceries up at a time that suits you.’
A Tesco spokesperson adds: ‘We know time is valuable to our customers and they expect more convenience and choice than ever before in how, when and where they do their grocery shopping.’
Supermarket rival chain Sainsbury’s is already trialling same-day deliveries from 30 stores.
In a further move to increase consumer choice Tesco is also trialling 24 hour store opening in those London areas where 24-hour tube services have been launched.
There is little doubt that the arrival of Amazon Fresh has shaken up the grocery market, and we expect similar moves from other chains in response. Here Morrisons has an advantage in that it has already announced an agreement to use Amazon to deliver items; and could link its product deliveries directly to the Fresh one-hour service.